HOW GOOD IS YOUR MEMORY FOR NAMES AND FACES?

"/ know your face, but I just can't remember your name."

You will admit you've had to say it often—far too often. Every time you say it to someone, no matter how hard you try to be courteous, you are stating all too plainly, "We've met before, I know, but you didn't make enough of an impression to make me remember you."

And both you and he are painfully aware of it. The apology is perfectly sincere, but no one will ever really forgive you the crime of forgetting him.

From a practical point of view, consider the potential friendships, business contacts, sales, and general advancement that you lose when you antagonize people by admitting that they are unimportant to you.

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