MENTAL HOOKS

KEY WORD NUMBER ONE

1. ALARM CLOCK. Now visualize an alarm clock. This alarm clock is very large. Both hands point to the figure 1. I tell you this not only because I want the picture to be clear, but because you are to associate it with the number one. Alarm clock is our first key word. To strengthen the association, remember, for example, that the alarm clock is the first thing you see in the morning, and it cost you one dollar. It rings once before you reach out and turn it off. ONE is ALARM CLOCK.

Take all the time you need to form these mental images. They are the basis of a memory system you will use for the rest of your life and are as vital to it as the alphabet is to

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