THERE'S GOLD IN THOSE NAMES

The title of this chapter is a general precept to observe if you are sincerely interested in remembering names. This is not one of the four separate rules for remembering names that I am going to give you. It is a preface to these, without which you could never apply them. It is the first principle you must have to become skillful in associating people with their names.

In general, we are interested in names to the extent that we are interested in their owners. If a man means anything at all to us, we usually remember his name. Here is an imaginary incident, one in which you might well figure, which will illustrate how naturally this law of interest works.

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